Marketing

The Marketing discipline at the Oulu Business School educates experts for the demanding needs of industrial marketing. Our education is based on high quality international research focusing on two main areas. The first area is business to business marketing, especially business relationships and value creating networks. The second area is concerned with electronic business (i.e. consumers´ and organisations´ technology acceptance and usage, mobile commerce, and ubi-commerce). Both areas are studied with an international viewpoint, assuring the managerial relevance of our research, as well as covering the greatest changes in the business environment; globalisation, digitalization of business, and co-creation of value.

We work in close co-operation with the business community, and combine theory and practise both in teaching and research. A proof for the successful co-operation is the successful transition of our students to professional working life after graduation. Some of our former students work as marketing directors, CEO´s, researchers, consultants, key account managers, and product managers. Our academic global co-operation network also provides many opportunities to our students who are planning an international career.