Publications of Tuija Mainela

Refereed Journal Articles Accepted for Publication

Mainela, Tuija and Vesa Puhakka (2007). Embeddedness and networking as drivers of IJV-development. Scandinavian Journal of Management, forthcoming.

Heikkinen, Marko, Tuija Mainela, Johanna Still & Jaana Tähtinen (2007). Roles for managing in mobile service development nets. Industrial Marketing Management 36:7, 909–925.

Mainela, Tuija (2007). Types and functions of social relationships in organizing international joint ventures. Industrial Marketing Management 36:1, 87–98.

Komulainen, Hanna, Tuija Mainela, Jaana Tähtinen & Pauliina Ulkuniemi (2007). Retailers' different value perceptions of mobile advertising service. International Journal of Service Industry Management 8:4, 368–393.

Komulainen, Hanna, Tuija Mainela & Jaana Tähtinen (2006). Social networks in the initiation of the high-tech firm's internationalisation. International Journal of Entrepreneurship and Innovation Management 6:6, 526-541.

Komulainen, Hanna, Tuija Mainela, Jaakko Sinisalo, Jaana Tähtinen & Pauliina Ulkuniemi (2006). Business model scenarios in mobile advertising. International Journal of Internet Marketing and Advertising 3:3, 254-270.

Komulainen, Hanna, Tuija Mainela, Jaakko Sinisalo, Jaana Tähtinen & Pauliina Ulkuniemi (2005). Models of mobile advertising network. E-Business Review 5:1, 95–98. Certificate of the International Academy of E-Business for “Outstanding Research Paper´.

Mainela, Tuija, Jukka Pellinen, Jaana Tähtinen & Pauliina Ulkuniemi (2005). Teaching business in a foreign language. A framework for development. The Finnish Journal of Business Economics 54:1, 48–66.

Mainela, Tuija, Jukka Pellinen, Jaana Tähtinen & Pauliina Ulkuniemi (2004). Internationalisation at home – Developing business education in a foreign language. Journal of Contemporary Business Issues 12:2, 112–123.

 

Conference Proceedings

Juho, Anita, Tuija Mainela, Vesa Puhakka & Sakari Sipola (2007). Networked Growth in Entrepreneurial Global Clusters: An Analytic Framework. Proceedings of the 10th McGill International Entrepreneurship Conference, September 27-29, Los Angeles , the USA .

Alajoutsijärvi, Kimmo, Tuija Mainela, Risto Salminen and Pauliina Ulkuniemi (2007). Ambiguous nature of project business - How the project business companies try to deal with project business characteristics. Proceedings of the 23rd Annual IMP Conference, August 30-September 1, Manchester , the UK .

Mainela, Tuija & Jaana Tähtinen (2007). Individual action constructing business relationships. Proceedings of the 23rd Annual IMP Conference, August 30-September 1, Manchester , the UK .

Juho, Anita, Tuija Mainela & Ves a Puhakka (2007). Opportunity and network structures in internationalisation of high-tech firms. Proceedings of the 9th Vaasa Conference on International Business, August 20-21, Vaasa , Finland .

Mainela, Tuija & Vesa Puhakka (2006). Role of networks in the emergence of international new ventures. Proceedings of the 22nd Annual IMP Conference, September 7-9, Milan , Italy .

Heikkinen, Marko, Tuija Mainela, Johanna Still & Jaana Tähtinen (2006). Organizational roles for managing in nets - Case study of a new mobile service development net. Proceedings of the 22nd Annual IMP Conference, September 7-9, Milan , Italy .

Komulainen, Hanna, Tuija Mainela, Olli Sankari & Jaana Tähtinen (2005). Intermediary Roles in Value Co-Creation. Proceedings of the 2nd IMP Group Meeting in Asia . Ed. Peter J. Batt. Curtin University of Technology.

Komulainen, Hanna, Tuija Mainela, Jaana Tähtinen & Pekka Parhi (2005). Expected, realized and potential value in new service setting. Proceedings of the 21st Annual IMP Conference, September 1-3, Rotterdam , the Netherlands .

Mainela, Tuija & Vesa Puhakka (2005). Contextually defined development of international joint ventures. Proceedings of the 65 th Academy of Management Conference, August 5-10, Honolulu , Hawaii , USA .

Mainela, Tuija & Vesa Puhakka (2005). Organizing cooperative new business in turbulent environment – A case study on a Finnish-Polish joint venture. Proceedings of the SMU EDGE 2005 Conference “Bridging the Gap: Entrepreneurship in Theory and Practice´, July 11-13, Singapore .

Alajoutsijärvi, Kimmo, Tuija Mainela & Risto Salminen (2004). A proposal for a typology of social relationships - A case study about an ending business consultancy relationship. Proceedings of the ABA Global Trends Conference, December 18-23, Montego Bay , Jamaica .

Komulainen Hanna, Tuija Mainela, Jaakko Sinisalo, Jaana Tähtinen & Pauliina Ulkuniemi (2004). Business models in the emerging context of mobile advertising. Frontiers of e-Business Research, eBRF-Conference, September 20–22, Tampere , Finland . FeBR 2004 Best Paper Award.

Komulainen, Hanna, Tuija Mainela, Jaana Tähtinen & Pauliina Ulkuniemi (2004). Exploring Customer Perceived Value in a Technology Intensive Service Innovation . Proceedings of the 20th Annual IMP Conference, September 2–4, Copenhagen , Denmark .

Komulainen, Hanna, Tuija Mainela & Jaana Tähtinen (2004). Social networks in the initiation of the high tech firm's internationalisation (revised version). Proceedings of the 20th Annual IMP Conference, September 2–4, Copenhagen , Denmark .

Komulainen, Hanna, Tuija Mainela & Jaana Tähtinen (2004). Social networks in the initiation of the high tech firm's internationalization . Proceedings of the 31st Annual Conference of the Academy of International Business, UK Chapter, April 23 – 25, Ulster , Ireland .

Mainela, Tuija (2003). When do the social relationships matter? A case study of the organizing of an international joint venture. Proceedings of the 19 th Annual IMP-Conference, September 4–6, 2003, Lugano , Switzerland .

Mainela, Tuija (2001). Networks and social relationships in management of international joint ventures. Proceedings of the 17 th Annual IMP-Conference , September 9–11, Oslo , Norway .

Mainela, Tuija (2000). Social relationships in organizing an IJV. Proceedings of the 16 th Annual IMP-Conference, September 7–9, Bath , the UK .

Mainela, Tuija & Vesa Puhakka (1999). Organizing cooperative new business in turbulent environment – Exploratory evidence from two Finnish-Polish joint ventures. Proceedings of the 44 th ICSB World Conference, June 20–23, Naples , Italy .

Other

Puhakka, Vesa & Tuija Mainela (2007). Softankoodaajista tietoteollisuusyrittäjiksi: yrittäjyyskoulutus tietoteollisuusalalla. In: Yrittäjyyskasvatuksen monia suuntia, eds. P. Kyrö, H. Lehtonen & K. Ristimäki. Yrittäjyyskasvatuksen julkaisusarja No 5, pp. 98–113. Hämeenlinna: Tampereen yliopiston kauppakorkeakoulu.

Mainela, Tuija (2002). Networks and social relationships in organizing international joint ventures. Analysis of the network dynamics of a Nordic-Polish joint venture. Universitas Wasaensis, no. 103. Doctoral dissertation. University of Vaasa .

Puhakka, Vesa & Tuija Mainela (2002). Parhaisiin käytäntöihin pohjautuva malli yrittäjyyskoulutusohjelmien kehittämiseen. Publications of the University of Vaasa . Reports 94. University of Vaasa

Mainela, Tuija (1998). Development of international interfirm relationships as a process of interactions. Publications of the University of Vaasa . Discussion papers 242. University of Vaasa .

Mainela, Tuija (1997). Dimensions of international technology transfer: A literature review. Publications of the University of Vaasa . Discussion papers 222. University of Vaasa .

Larimo, Jorma & Tuija Mainela (eds.) (1996). Choice and management of entry strategies in international business. Publications of the University of Vaasa . Research reports 18. University of Vaasa .