Publications of Satu Nätti

Refereed Journal Articles Accepted for Publication

Satu Nätti, Aino Halinen & Niina Hanttu: “Customer knowledge transfer and key account management in professional service organizations´. International Journal of Service Industry Management 2006, Vol. 17 No. 4. This article was one of the nominees for ´the best paper of the year´.

Satu Nätti & Johanna Still: “The influence of internal knowledge transfer on customer perceived value in professional service relationships´. The Service Industries Journal 2007, Vol. 27 No. 7.

Satu Nätti & Jukka Ojasalo: “Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B-to-B professional services´. The Journal of Business and Industrial Marketing 2008, Vol. 23 No. 3

Satu Nätti & Teea Palo: ´ The Challenges of Key Account Management Implementation in Professional Service Organizations´. Journal of Selling and Major Account Management 2007, Vol. 7 No. 1.

Jukka Ojasalo & Satu Nätti & Rami Olkkonen: ´Brand Building in Software SME`s: An Empirical Study´. The Journal of Product & Brand Management 2008, Vol 17, No. 2.

Satu Nätti & Jukka Ojasalo: ´What Prevents Effective Utilisation of Customer Knowledge in Professional B-to-B Services? An Empirical Study´. The Service Industries Journal, Vol. 28, No. 9-10 (November 2008).

Conference publications

IMP-conference 09/2003, Lugano; ´Knowledge transfer through key account management systems in expert organisations´, work-in-progress paper with Niina Hanttu (Turku School of Economics and Business Administration).

Frontiers in Services –conference, Miami 10/2004; ´The role of a key account management system in transferring customer-specific knowledge within a professional service organisation´, work-in-progress paper together with prof. Aino Halinen-Kaila and Niina Hanttu (Turku School of Economics and Business Administration).

Academy of Marketing 2005 –conference, Dublin 07/2005; “The influence of internal knowledge transfer on customer perceived value in professional service relationship´, competitive paper together with Johanna Still (University of Oulu).

IMP 2006-conference in Milan 09/2006; “Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B-to-B professional services´. Competitive paper together with Prof. Jukka Ojasalo.

IMP 2008-conference in Uppsala 09/2008; “Network orchestrator and knowledge mobility in innovation networks´. Work-in-progress paper together with Dr Pia Hurmelinna-Laukkanen (University of Oulu).

EARLI SIG Professional Development-conference, Jyväskylä 08/2008; “Mentoring as a Part of Teacher Training in Higher Education´ together with Prof. Tuija Mainela, Prof. Jaana Tähtinen and M. Sc. Saila Saraniemi (University of Oulu).

Strategic Management Society Conference in Washington, D.C 10/2009; “Knowledge Mobility in Emerging Business Networks´, together with Prof. Pia Hurmelinna-Laukkanen and Prof. Kristian Möller (Helsinki School of Economics).

The 2009 Naples Forum of Service: Service-Dominant Logic, Service Science, and Network Theory 06/2009; “Knowledge Sharing in Innovative Modular Service Offerings´, together with D.Sc. Saara Pekkarinen and Assistant Professor Pauliina Ulkuniemi (University of Oulu)

IMP 2009-conference in Marseilles 09/2009; “Mind Your Language: A Review of Music Metaphors in Business Networks Research´, Competitive paper with Prof. Annmarie Ryan (Lancaster University, UK) and Prof. Lisa O´Malley (Kemmy Business School, Limerick, Ireland).

IMP 2009-conference in Marseilles 09/2009; “Management and Orchestration in Emerging Business Nets´, work-in-progress paper with Prof. Pia Hurmelinna-Laukkanen (University of Oulu) and M.Sc. Paavo Ritala (University of Lappeenranta, Finland)

McGill International Entrepreneurship Conference in Hanken School of Economics, Vaasa, Finland 09/2009; “Orchestration for Knowledge Mobility in International Innovation Generating Networks´, Work-in-progress paper together with Prof. Pia Hurmelinna-Laukkanen (University of Oulu).

Scientific Monograph